Anastasia’s Story

I’m a London-based UX/UI Designer who specialises in UX and UI, user research, user testing and digital product design.

I’ve worked in various industries: health & wealth management, renewable energy, e-commerce, architecture, art, travel and beauty. My education and experience in business allows me to have a broader perspective and better understanding of companies’ processes and goals, which is essential in building a product that is user-centric and intuitive. I’ve helped clients to launch new products as well as making their existing digital products more intuitive and visually appealing. I’ve always worked with companies and founders whose ideas I believed in and whose ethics and goals aligned with mine. I have experience working on my own as a freelancer, leading a team and collaborating as part of a team, developing ideas and creating products together. Being able to ideate and create a product that considers both users’ needs and business’ goals is something that I’m really passionate about and drives me to constantly learn and grow.

My Skills

  • User research, user personas, usability testing, customer journey mapping, wireframing, low to high-fidelity design (in line with AA web accessibility), and prototyping.

  • Design libraries (colour schemes, typography, spacing, building components with variants for different user cases, buttons, icons etc.)

  • Gathering qualitative and quantitative data through competitor research, data analysis, user interviews and customer journey mapping to develop solutions that optimise users’ online experience.

  • I have experience in collecting user feedback through usability testing methodologies and distilling it into insights to optimise existing customer journeys.

  • Stakeholder workshops to design solutions for consumer-facing app and web services.

    Supporting UX/UI Designers in learning and applying various design thinking tools to optimise product development; and in pursuing their career further.