PURE PLANETFollowing a partnership with BP’s digital innovation unit, Pure Planet needed new quote and switch customer journey that would increase conversion rates and be aligned with an updated visual brand identity.
Sector: Digital renewable energy provider
Deliverables: Dynamic quote and switch journey prototype (in line with AA/AAA 2.0 web accessibility) that predicted to increase conversion rates by at least 7 %
Role: UX/UI Designer for renewable energy company
What and Why?
Pure Planet, Britain’s first digital renewable energy supplier (with the help of BP’s digital innovation unit) was shifting from a renewable energy utility to an integrated Net Zero platform. With a fresh visual language and a bigger story to tell Pure Planet required an updated version of one the most crucial customer journeys - the first one any new user would embark on.
How?
Gathered qualitative and quantitative data through competitor research, analysis, and journey mapping to evaluate existing quote and switch journey
Created user personas and user scenarios
Collected user feedback through usability testing methodologies.
Distilled insights to optimise existing quote and switch journey
Led and supported stakeholder workshops to identify business objectives and user pain points
Designed a dynamic quote and switch journey prototype (in line with AA/AAA 2.0 web accessibility) for usability tests and stakeholder evaluation
Worked closely with product manager and development team to facilitate design implementation
Click here to view full prototype
Example of Pure Planet personas created to help with the development of a new customer journey
Customer journey map of the old quote and switch customer journey to understand users’ pain points