PIQIDuring Piqi's initial phase of identifying product-market fit, they required a dynamic MVP to test the platform's success with users; guide further product development and secure the first-round of investment.
Sector: Conscious online shopping
Deliverables: Dynamic MVP prototype; Web extension; Sustainability score functionality
Role: Lead UX/UI Designer (leading a team of 4)
What and Why?
Piqi is a startup with a goal to revolutionize online shopping. During this stage, the company's main focus was on creating an MVP for an augmented web platform solution that could optimize users' online shopping experience, elevate stylish solutions and promote conscious consumption.
How?
Gathered qualitative and quantitative data through competitor research, analysis, and journey mapping to develop MVP prototype for usability tests and stakeholder evaluation
Developed user personas and potential user scenarios
Created Piqi’s core design system library
Designed web extension that allowed potential users to pick any item of clothing on the web and add to their Piqi’s profile
Designed sustainability score functionality that would allow users to evaluate and compare environmental impact of items they want to purchase
Led stakeholder workshops to design a solution for consumer-facing MVP
Sustainability score functionality
User flow created to test MVP with potential users
