JUJUJuJu required help with taking its successful sales platform (using advanced immersive technology) to a bigger target audience and offer users the ability to create bespoke presentations.
Sector: Real estate, architecture and marine
Deliverables: Set of new features for sales platform; user-friendly dynamic templates prototypes
Role: Lead UX/UI Designer
What and Why?
JuJu Immersive is the leader in prime marketing solutions based on unique immersive technology for the real estate, architectural and marine sectors. JuJu had a successful sales platform that allowed users have a seamless experience when presenting bespoke single turn-key presentations, using advanced immersive technology, to tell a story of client’s project in a unique way and help customers make a confident decision to buy in just one visit. I was asked to expand platform’s functionality in order to offer users the ability to create bespoke presentations themselves. Considering how unique these sectors are it was really important to consider all users’ needs and unique scenarios, while keeping the platform easy to use and intuitive.
How?
Analysed existing customer journeys
Created a set of new user personas and scenarios (for a new target audience)
Designed a set of user-friendly templates for sales platform to allow users create their own bespoke presentations to showcase their projects
Introduced new features to the platform that would allow users to quickly create their own bespoke static and fluid presentations
