ASPIRE TENNISAspire tennis wanted to add tennis camps to their coaching offer and required help with creating brand identity and a set of visual assets to attract international clients.
Sector: Sport - tennis
Deliverables: Brand identity (colour palette, typography, logo); brochures; website
Role: Brand Designer; Web Designer
What and Why?
In order to grow their product offer, Aspire tennis needed help to create an online experience which allowed players to join tennis camps internationally. In addition to this it needed a refreshed brand identity to suit its new ambition. This online experience had to be created with Aspire’s long-term vision in mind: to become a platform that would connect tennis players of all levels with coaches, provide them with needed support and information all over the world.
How?
Interviewed existing clients and analysed the current process of acquiring new clients
Worked closely with stakeholders and mapped needs and goals
Developed a simple brand identity to create efficiencies in design and provide a foundation suite of visual assets to scale
Designed launch marketing collateral
Designed and built a website
Resulting in 40% conversion rate
Click here to view the website