THE FOOD

A case study to create a unique service for counting consumed calories and e-tip service, in one application

Sector: Health and wellbeing

Deliverables: Brand identity (colour palette, typography, logo); mobile application prototype

Role: UX/UI Designer


What and Why?

This is a project for a UX/UI Design bootcamp. The food is an app which allows to easily add calories a user has consumed when eating out and to leave a tip for a waiter. I was asked to research user behaviour around these 2 key moments in user’s experience of eating out. From this I identified the need to add meals straight from the menu to the calorie counting app (instead of adding each item of food separately). I developed a customer flow that would address this issue as well as giving a user the opportunity to rate the service at the restaurant.


How?

  • Competitor research and market analysis

  • Brand identity

  • Simple user flow

  • Simple style guide

  • Mobile application dynamic prototype

Click here to view the prototype

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